Beyond the Pitch: Personalisation Strategies for the Win

Talk:

After 133 years at Goodison Park, Everton Football Club will move to its new home on Liverpool’s waterfront at the beginning of the 2025/26 season. The stadium move has been a catalyst for digital transformation at the Club and delivering personalisation at scale has been a primary objective.

In this session we will cover:

• Leveraging fan insights to deliver a successful migration of season ticket members
• The building blocks of a personalised matchday experience
• Unlocking commercial value through loyalty
• Navigating challenges in scaling personalisation efforts across multiple channels