• Start Time:
    03:30PM
  • End Time:
    04:00PM
  • Day:
    Day 1

Talk:

Category EntryPoints in B2B in collaboration with the Ehrenberg Bass Institute, the B2B Institute at LinkedIn, shares recent research into how Brand advertising can ensure your business is first to mind in buying situations.

Learn about; Networked Thinking, Situational Awareness and prioritising those customer-centric messages that most influence buying behaviour

Associated Speakers:

Jennifer Shaw-Sweet

EMEAL Lead at the B2B Institute

LinkedIn

Associated Talks:

10:45AM - Day 2

View Panel: Visionary Leadership in the Age of AI

03:30PM - Day 1

View Be the Brand They Remember: Unlocking B2B Growth with Category Entry Points

View Full Info