• Start Time:
    09:45AM
  • End Time:
    10:00AM
  • Day:
    Day 1

Talk:

If you work in-house and are responsible for content strategy, there’s a good chance you’ll come across the same hurdle as many others: getting a budget signed off that matches the extent of your ambition. This talk will help tackle the hurdles that marketers face when trying to get budget for content signed off.

From understanding the questions you’ll get when pitching for content budget, to understanding how you can prove the worth of quality content, this presentation will give you the tools you need to confidently get your brand to invest in content.

Associated Speakers:

Rebecca Brown

Content Director

Builtvisible

Associated Talks:

09:45AM - Day 1

View Get Buy-in for Content- the In-House Marketer’s Guide

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