Community Exposed: The Three Lies Every Marketer Needs To Hear

Talk:

Everyone’s talking about community, but what does it actually take to build and scale?  

Claire Ferreira, award-winning CEO and Founder of Mums in Marketing,  and one of the most authentic voices in community building today, cuts through the noise, ‘exposing’ what community actually is, where storytelling can be missed, and which metrics matter 

You’ll leave with:

 • The clarity to know what community means

 •  The place to keep an eye on (and it might not be where you think) 

 • How engagement is a lie