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    Day 1


Social media is often referred to as the world’s largest focus group, full of qualitative data that can impact and transform your business as a whole. But are we using it to its full potential?

In this session, Gerard Murnaghan, Sprout Social’s VP & General Manager, EMEA, shares how social impacts the entire customer lifecycle—from identifying new business to improving awareness to engaging your brand’s most raving fans.

Learn how to improve customer experiences and tap into robust industry insights all while informing multiple parts of your business as a result.

Associated Speakers:

Gerard Murnaghan

VP and General Manager of International

Sprout Social

Associated Talks:

02:40PM - Day 1

View How increased investment in social is shaping business strategy

09:30AM - Day 1

View Delivering an unmatched customer experience through social

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