We all know how digital technology allows marketers to engage in new ways to meet customers’ needs far more effectively. But Agile, in the marketing context, means using data and analytics to continuously source opportunities or solutions to problems in real time. To be effective though marketing and supporting functions need to work together to be agile: Simply put: if you’re not agile all the way, then you’re not agile.
Global e-Commerce Consultant (Ex Head of Digital Media and eCom, Europe)
VKR Consultants Ltd
12:00PM - Day 2
10:00AM - Day 1