• Start Time:
    12:00PM
  • End Time:
    12:30PM
  • Day:
    Day 2

Talk:

We all know how digital technology allows marketers to engage in new ways to meet customers’ needs far more effectively. But Agile, in the marketing context, means using data and analytics to continuously source opportunities or solutions to problems in real time. To be effective though marketing and supporting functions need to work together to be agile: Simply put: if you’re not agile all the way, then you’re not agile.

 

Associated Speakers:

Veronika Royle

Global e-Commerce Consultant (Ex Head of Digital Media and eCom, Europe)

VKR Consultants Ltd

Associated Talks:

12:00PM - Day 2

View Does Agile work in Marketing?

10:00AM - Day 1

View Panel: Customers Loyalty: How to Improve Retention in eCommerce with Personalisation & CX

View Full Info