Bridging the Customer Experience Chasm & achieving Omnichannel Personalisation at Scale

Talk:

In today’s digital world, consumers and businesses can be exposed to thousands of brand messages every day. It is recognised to drive growth and engagement, marketers must deliver data-driven, personalised experiences consistently across channels to stand out and drive engagement.  Yet many organizations are still facing a “Customer Experience Chasm” where the possibilities for personalisation are constrained by issues relating to data latency, availability or governance as well as insight, activation and operational challenges.

Leveraging the experience of working with Samsung Electronics across Europe, Raktim and James will discuss practical examples of how Samsung SDS Digital marketing services, can help brands bridge the Customer Experience Chasm to deliver Omnichannel personalisation at scale through a combination of operational excellence and enterprise technology utilising the advances in AI and the power of Automation.

Key Points:

• – Highlighting the Customer Experience Chasm and the common barriers to successful Omnichannel Personalisation: data latency, availability, governance, insights, or activation and other operational challenges.
• – Introduction to Samsung SDS Europe Digital Marketing Services our approach to Personalisation at Scale – key learnings, considerations and practical examples of how to bridge the Experience Chasm and achieve Omnichannel Personalisation excellence.