Everything we learned from our customer data transformation

Talk:

In this case study from the Financial Times, our speakers will share their journey of how they transitioned onto a new marketing and customer data platform. They will cover the data transformation, and how it revolutionised marketing capabilities at FT. 

– The importance of quality customer data
– Targeting and segmentation of marketing messaging based on user profiles and behaviours
– Engagement and retention techniques
– Key KPIs for tracking and measuring success
– Campaign case studies from Investors’ Chronicle