- Start Time:12:30PM
- End Time:01:00PM
- Day:Day 1
Talk:
In this case study from the Financial Times, our speakers will share their journey of how they transitioned onto a new marketing and customer data platform. They will cover the data transformation, and how it revolutionised marketing capabilities at FT.
– The importance of quality customer data – Targeting and segmentation of marketing messaging based on user profiles and behaviours – Engagement and retention techniques – Key KPIs for tracking and measuring success – Campaign case studies from Investors’ ChronicleAssociated Speakers:
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Lauren Drew
Head of Marketing, Subscriptions
FT Specialist

12:30PM - Day 1
View Everything we learned from our customer data transformation
Jess Richards
Senior Marketing Manager
FT Specialist

12:30PM - Day 1
View Everything we learned from our customer data transformation