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  • Start Time:
    12:30PM
  • End Time:
    01:00PM
  • Day:
    Day 1

Talk:

In this case study from the Financial Times, our speakers will share their journey of how they transitioned onto a new marketing and customer data platform. They will cover the data transformation, and how it revolutionised marketing capabilities at FT. – The importance of quality customer data– Targeting and segmentation of marketing messaging based on user profiles and behaviours– Engagement and retention techniques– Key KPIs for tracking and measuring success– Campaign case studies from Investors’ Chronicle

Associated Speakers:

Lauren Drew

Head of Marketing, Subscriptions

FT Specialist

Associated Talks:

12:30PM - Day 1

View Everything we learned from our customer data transformation

View Full Info

Jess Richards

Senior Marketing Manager

FT Specialist

Associated Talks:

12:30PM - Day 1

View Everything we learned from our customer data transformation

View Full Info