• Start Time:
    12:10PM
  • End Time:
    12:40PM
  • Day:
    Day 1

Talk:

Brands today face a critical balancing act: staying culturally relevant in a fast-moving, digital-first world while protecting the equity that underpins long-term success. This session explores how to evolve brand expression, accelerate performance and modernise communications- without compromising core identity.
  • How to define and protect your distinctive brand assets before transforming
  • How to refresh expression and channels while safeguarding brand DNA
  • How to balance performance marketing with long-term brand building
  • How to embed modernisation across culture, teams and capability

Associated Speakers:

Hyo-Jae An

Global Head of Integrated Media

Bottega Veneta

Associated Talks:

12:10PM - Day 1

View Fireside Chat: Evolve or Erode: Modernising Without Diluting Brand Equity

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Andre Sousa

Head of Social Media, iPlayer & BBC Three

BBC

Associated Talks:

12:10PM - Day 1

View Fireside Chat: Evolve or Erode: Modernising Without Diluting Brand Equity

View Full Info