• Start Time:
    12:40PM
  • End Time:
    01:20PM
  • Day:
    Day 1

Talk:

  • Recognizing that organisations may need to communicate differently with diverse groups to succeed
  • Using a programmatic approach to better segment audiences to ensure a tailored service and/or experience
  • Understanding your audience requirements and adapting your message
  • Realising diversity as a core business principle; more authenticity and intersectionality; less ‘slapping a rainbow on everything’

Associated Speakers:

Anoo Mehmi

Global Digital Content Strategist

GSK

Associated Talks:

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