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  • Start Time:
    05:10PM
  • End Time:
    05:40PM
  • Day:
    Day 1

Talk:

In today’s rapidly evolving digital landscape, leveraging big data has become a pivotal strategy for marketers, business owners, and founders aiming to stay ahead of the competition. The ability to sift through massive datasets and extract actionable insights is transforming how companies identify and approach untapped market segments. This presentation will dive deep into the practical methodologies and cutting-edge tools that leading companies are utilizing to mine big data for untapped market segments.

You Will Learn:

  1. Big Data Fundamentals in Marketing: Learn basic big data principles, valuable data types for marketers, and how to use this data competitively.
  2. Discovering Hidden Market Segments: Use big data analytics to find untapped markets through customer behavior, trend, and pattern analysis.
  3. Big Data Analytics Tools & Techniques: Explore effective big data tools and techniques for enhancing marketing strategies and uncovering new segments.
  4. Tackling Big Data Challenges: Learn how to address common big data marketing challenges such as data privacy, data quality, and cross-department collaboration.
  5. Success Stories in Big Data: Review case studies of companies successfully using big data to find and exploit new market opportunities.
  6. Big Data Strategy for Marketing: Understand how to develop a strategy that incorporates big data analytics into marketing to identify and target new segments efficiently.

Associated Speakers:

Jimmy Newson

Founder

Jimmy Newson Consulting | Moving Forward Small Business

Associated Talks:

03:30PM - Day 1

View Unpacking Segmentation: The Road from Demographics to Psychographics and Beyond

05:10PM - Day 1

View Utilizing Big Data to Uncover Untapped Market

09:20AM - Day 2

View Chair’s Welcome – AI & Marketing Automation

01:30PM - Day 1

View Workshop Continued: Strategic Planning Masterclass for Growing your Business/Marketing Department

11:30AM - Day 2

View Workshop: Strategic Planning Masterclass for Growing your Business/Marketing Department

09:20AM - Day 2

View Chair’s Welcome – Data & Insights – 22 June

08:50AM - Day 1

View Chair’s Welcome – Data & Insights – 21 June

01:40PM - Day 1

View Virtual: Leveraging data and insights to create strategic partnerships and relationships to Increase Brand Awareness and Your Bottom Line

03:00PM - Day 1

View Leveraging data and insights to create strategic partnerships and relationships to Increase Brand Awareness and Your Bottom Line

09:20AM - Day 2

View Chair Welcome – Data & Insights – 24 June

08:50AM - Day 1

View Chair’s Welcome – Data & Insights – 23 June

View Full Info