• Start Time:
    11:50AM
  • End Time:
    12:10PM
  • Day:
    Day 1

Talk:

In a world where consumers expect privacy, marketers are tasked with building trust while delivering a personalized experience. As they face the removal of third-party cookies, this challenge grows.

If data from third-party cookies can be replaced with first-party data sources—data directly from customers—then marketers can provide personalized experiences, so customers feel more deeply connected and loyal to a brand.

The move from third-party cookies to first-party data presents marketers the opportunities to:

1 – Build more transparent relationships about data usage with your customers
2 – Produce better, more personalized content and advertising for your audiences F

Associated Speakers:

Zac Faruque

Offering Analyst

OneTrust PreferenceChoice

Associated Talks:

11:50AM - Day 1

View First-Party Data: Why it’s Critical to Marketer’s 2021 Strategy

View Full Info