Panel: From Conversations to Insights: Winning Back Authenticity in the Age of AI

Talk:

Social media success now demands more than likes and impressions: it requires real insight, proactive action, and measurable impact. In an era where “AI slop” and synthetic content can skew traditional data; brands must leverage social listening to separate the noise from the heartbeat of the consumer. This session explores how brands can integrate AI, social insights, and integrated data to turn everyday conversations into powerful conversions that drive decisions, campaigns, content, social and influencer strategies.

• Leverage social listening to track conversations and uncover emerging trends across platforms and private communities where human signals still break through.
• Leverage AI to analyse sentiment, take proactive action on audience behaviour, and unify social data with CRMs.
• Boost ROI by focusing on attention and sentiment metrics that move beyond vanity numbers to find authentic brand affinity.
• Practical ways to monitor brand sentiment in a video-first world and spot community trends before they peak.
• Explore emerging technologies and advancements to ensure social insights remain authentic and actionable in the era of AI-produced content.