Integrating AI: 12 Months Later

Talk:

• Diageo began integrating Artificial Intelligence capability in their Global Content Transformation agenda at the beginning of their F25 year, 12 months ago.
• Driving such a seismic change within a World Class advertising operation such as Diageo’s requires forensic, holistic planning & consideration across the board.
• Joseph will share his reflections on the journey so far and tips for any other organisation to consider when sizing up the opportunity that AI presents to businesses.