• Start Time:
    12:00PM
  • End Time:
    12:30PM
  • Day:
    Day 1

Talk:

  • In this session, fractional CMO  and digital marketing veteran John Lyons explains how investment in brand makes performance marketing even more effective, delivering greater returns and better ROI, and shares the 71/2 cold hard facts and 1 simple framework he has used to unlock budget from even the most cautious CFO.

Associated Speakers:

John Lyons

Fractional CMO and coach

Associated Talks:

09:50AM - Day 2

View Chair’s Welcome – Omnichannel Marketing, CX & Loyalty

12:00PM - Day 1

View How to unlock bigger marketing budgets and improve the ROI of your performance marketing

10:30AM - Day 2

View Digital marketing to humans. AKA How understanding what happens in the consumer’s mind offline will make you a better marketer online

11:00AM - Day 2

View Panel: Modernising Your Online Experience – Strategies and Tactics

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