• Start Time:
    11:40AM
  • End Time:
    12:10PM
  • Day:
    Day 1

Talk:

AI can technically do anything for marketers – but when even anything is possible, it can be impossible to know where to start.

In this talk, you will discover how to uncover the high-impact agent opportunities, waiting to be found inside your marketing lifecycle.

You will learn how to:

  • Prioritize high-impact AI use cases
  • Refine workflows and tech stacks
  • Balance automation with human creativity

…and ultimately deliver more measurable impact for marketing.

Associated Speakers:

Julia Maguire

Integrated Marketing & AI Innovation Director

Optimizely

Associated Talks:

11:40AM - Day 1

View Hidden in Plain Sight: Find AI Use Cases That Really Matter

View Full Info