• Start Time:
    10:00AM
  • End Time:
    10:30AM
  • Day:
    Day 2

Talk:

Together with the interconnectedness of social media, our global marketplace means brands can rise and fall at the drop of a hat. Keeping tabs on your brand health should be one of your brand’s top priorities, so you always know where you stand with your consumers.

Join NetBase Quid to explore how social media data can help brands understand how consumers respond to shifts in corporate culture, post-pandemic workplaces and ethical brand behaviours.

You’ll learn:

  • How to identify emerging trends before they become mainstream
  • What key themes form the cultural change conversation? Are there any nuances we can spot?
  • What expectations do consumers have towards organisations regarding the cultural change, i.e. do brands need to respond/change to cultural differences?
  • How to use key themes to align brand messaging and brand strategy changes with changing consumer values.

 

Associated Speakers:

Jackie Balchin

Senior Social Strategist

NetBase Quid

Associated Talks:

10:00AM - Day 2

View How Cultural Shifts Impact Consumers’ Opinion of Your Brand on Social Media

View Full Info