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  • Start Time:
    04:00PM
  • End Time:
    04:30PM
  • Day:
    Day 1

Talk:

In truth, media and brands are not thinking about influencers as humans. We want to fit them into boxes, metrics and dashboards with neat numbers to explain performance. But influencers are not a billboard or Ad-Buy, they are a Human Medium. They have relationships and history with the digital communities they have grown, and this means we need to shift our approach when activating with them.

This talk gives 3 key considerations teams can take away and apply in their daily thinking to transform influencer activations from one-off one-way transactions to long-term, impactful success.

Associated Speakers:

Esme Rice

Worldwide Influencer Practice Lead

Mindshare

Associated Talks:

04:00PM - Day 1

View How influencers are transforming media strategy

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