- 2020 has been an inflection year for ECommerce with landmark shopper penetration gains
- Future growth will rely on continuously expanding Selection and availability for shoppers online, Strategic pricing strategies that add value to the shopper without diluting the category size and driving shopper delight in the form of rapidly decreasing delivery times and novel product presentations
- Threats and Opportunities presented by the Media Merchant Model – As retailers look to offset ECommerce delivery costs by adopting an Amazon style sponsored Search plan, how can brands prepare?
Director of ECommerce Marketplaces-Europe, Australia and New Zealand
09:40AM - Day 2