This year, the rules of commerce were turned on their head. Bricks-and-mortar brand Lindt sold its chocolate Easter bunnies with Shopify. Beauty brand Sephora launched a perfume using an Instagram filter.
In this new world of social commerce, tiny brands can gain an audience without spending a euro. And big brands are having to move faster than ever before to adapt. Andy Childs Connection Planning lead for Central Europe will look to answer what’s next for marketers? Which new consumer behaviours will persist in a post-Covid world? And how marketers can set themselves up for success in the long-term?
11:20AM - Day 2