Are you willing to take a creative risk? Successful digital campaigns in 2020 require that you turn everything you assume to be true inside out.
Success requires you to be a disrupter in the noisy overcrowded digital space. Success requires you to engage in a way that surprises consumers and provokes conversation. As a result, the most essential ingredient to a digital campaign in 2020 is creativity, not just in developing campaign assets, but in the execution of the campaign as well.
Nicole Hanratty speaks to the importance of taking creative risks in campaign execution in today’s competitive climate.
From goals and results to consumer benefits, Nicole talks about inviting consumers into the campaign and staying true to brand voice.
Global Director of Marketing
12:00PM - Day 2