Integrating Paid Social Into the Modern Performance Marketing Mix

Talk:

• Unlock high‑impact performance strategies: Explore proven, ROI‑driven paid social media approaches that maximise efficiency, scale investment, and boost both performance outcomes and brand visibility across key platforms
• Elevate measurement maturity: Learn how to track, attribute, and analyse paid social media campaigns at a global scale, defining actionable KPIs, building robust cross‑platform reporting, and enabling real‑time optimisation across diverse product portfolios
• Embed performance across the full funnel: Understand how paid social performance marketing drives both immediate, measurable actions and long‑term brand impact, integrating seamlessly into a holistic full‑funnel marketing strategy