Keeping Pace With the “Always-On” world of Social – through creativity, insights and scalable ops

Talk:

When modern convention states that you must post regularly on social to keep your communities engaged, how can brands keep up the pace, stay relevant and not break the bank?

A highlight of the key things I’ll cover:

• Focus your energy on what matters, and make templates for everything else
•  Relevancy matters – you need to stay reactive but stay selective
•  Perfection and production doesn’t matter, authenticity does
• Get creative with sources for your assets
•  Test everything