• Start Time:
    04:40PM
  • End Time:
    05:10PM
  • Day:
    Day 2

Talk:

  • Controlling the proliferation of available data and predicting which tools will transform the way Marketing can generate value.
  • People and platforms pulling together to drive value from increasing data flows and optimise creation of new content.
  • The role of Artificial Intelligence and better-integrated technology in allowing brands to engage with customers consistently across multiple channels.
  • Case study on intelligent targeting and engagement platforms enabling the delivery of contextual content.

Associated Speakers:

Javier Diez-Aguirre

Vice President Corporate Marketing, CSR & Environment

Ricoh Europe

Associated Talks:

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