AI Can’t Find What It Can’t Read

Talk:

AI is reshaping how people discover brands, products, and content — but most organisations are invisible to it. This session explores why AI discoverability is the defining challenge of 2026 and what marketers can do about it right now.

• Why traditional SEO no longer guarantees visibility in AI-powered search and why LLMs surface some brands and not others
• How AI crawlers read, interpret, and cite content — and why unstructured data is silently killing your discoverability
• The role of structured data, semantic clarity, and knowledge architecture in becoming an authoritative AI source
• What a practical AI discoverability audit looks like and the quick wins most brands are missing
• How forward-thinking organisations are using Generative Engine Optimisation (GEO) to take control of their AI presence before competitors do