Social Media Crisis Survival Guide: What Brands Can Learn From The Biggest Digital Disasters

Talk:

Social media crises follow predictable patterns, and most damage happens before brands even realise they’re in trouble. This session explores:

• The most catastrophic social media brand disasters of the past few years, and what went wrong
• The real cost of a social media attack for a brand
• How AI is making it easier, faster and cheaper to attack brands on social media
• And how social teams can spot early warning signs, respond faster, and avoid common mistakes