Traffic From ChatGPT Grew 800 Percent Last Year. Is A New Ecommerce Channel Emerging?

Talk:

Traffic from ChatGPT to ecommerce sites grew by 800 percent last year across more than 300 brands analyzed in Roivenue.

This is not a prediction about the future of AI. It is already happening.

AI interfaces such as ChatGPT, Perplexity AI, and Google Gemini are becoming a new discovery layer between customers and brands. They influence product research, brand comparison, and buying decisions before a user ever clicks on a traditional search result. LLMs are already sending measurable traffic to ecommerce sites and in many cases, contributing to conversions.

Yet most ecommerce teams are not measuring this channel properly. In many analytics setups, LLM driven sessions are misclassified as direct or referral traffic. As a result, leadership teams underestimate its growth and its strategic impact.

Based on aggregated data from 300 plus ecommerce brands, this session will reveal:

• How fast AI driven traffic is actually growing
  • How LLM traffic behaves compared to SEO, paid search, and direct
  • Where standard attribution models break when AI enters the journey
  • Which verticals are seeing the strongest early impact
  • What ecommerce teams should change now in SEO, content, and paid strategy

This session moves beyond AI hype and focuses on hard data, measurement architecture, and practical implications for growth teams.

A new acquisition channel is forming in plain sight. The question is not whether it will matter, but who will adapt first.