The Billion View Formula: How to master storytelling on social

Talk:

Most big brands are still treating social media like it’s 2015 – polished ads, campaign calendars, and corporate messaging. Meanwhile, creators and challenger brands are pulling in billions of views by telling better stories, faster.

In this high-impact session, Kubbco CEO Chris Kubby reveals the proven formula behind viral social storytelling, the same one that has driven massive results for global brands in the pharma, beauty, and fashion industries.

You’ll learn:

• Why your current content isn’t grabbing attention (and how to fix it).
• The science of a perfect hook – built for 3-second scrolls.
• How to use suspense and stakes to keep people watching and caring.
• Why most brand payoffs flop – and how to turn viewsinto loyalty.
• How to test, tweak, and scale content that actually performs.

No matter your brand, this talk will give you the blueprint to make your content unskippable.