Measuring the Effectiveness of Branded Content & Influencer Marketing

Talk:

We believe that branded content and influencer marketing holds untapped potential to deliver incremental results for brands. As viewers’ expectations about watching and making content continue to change, brands should have a new perspective on the value that creative brings to their business, beyond traditional metrics. This will in turn transform the way they create, optimise, and measure their content. The benefit? It gives marketers a whole new way to grow their business.

We’ll begin with a concise, insight-driven presentation that outlines:

• The value of empathy in marketing
• The role of resonance on creative platforms, e.g. TikTok
• Strategies for unlocking the value of creative

Following the presentation, the session progresses into a 20-minute moderated roundtable discussion with delegates, focusing on:

• How do you measure effectiveness of creative branded content campaigns
• What are the main challenges in measuring influencer marketing campaigns
• Who is responsible for setting the objectives and targets to measure success or failure of campaigns

This session is for marketers, agencies and production companies that use content to sell more products and services.