Fireside Chat: Media Reinvented: Data, Creativity, and Consumer Obsession

Talk:

To lead the way, brands must put consumers at the centre – understanding their behaviours, values, and intent to create media strategies that resonate deeply and drive lasting engagement. In this session, hear first-hand how Tinder connects with audiences through culturally attuned media partnerships, including recent collaborations with Sprite and Strava.

• Media Creativity is the ultimate growth engine. Bold ideas and storytelling cut through the noise, turning campaigns into cultural moments that build loyalty and profitability
• Data isn’t just numbers- it’s insight. Hear how Tinder harnesses behavioural insights to shape media activations. From its partnership with Sprite, Tinder turned the “spicy” trend into a full media ecosystem spanning interactive experiences, short‑form video & influencer content

Uncover how media can be gamified, with their partnership with Strava, moving media planning beyond impression to IRL media opportunities – showcasing how media moves into the physical world when brands meet people in their passion spaces