Winning the AI Search Game: Driving Traffic & Conversions from ChatGPT

Talk:

AI platforms like ChatGPT, Perplexity, and Google’s new AI mode are reshaping the digital landscape, and the key question for 2025 is: how can brands drive traffic and conversions from these tools?

In this session, John Campbell, ROAST’s Head of Innovation & AI, will explore how AI-powered search works, how to measure performance, and how to boost your brand’s visibility in this new search era.

Key topics include:

• How AI search grounding processes work
• What AI crawling looks like and how it differs from traditional search
• Is optimising for AI search the same as SEO?
• Tools to track performance and build actionable to-do lists
• Using AI to accelerate content creation and publishing