From the Olympics to the World Cup: What Social Video Data Tells Us About Winning the Moment

Talk:

Drawing on real social video data from the Milano Cortina Olympics, this session breaks down what actually worked across platforms in EMEA — and how brands can apply those lessons to future global events like the World Cup before it reaches fever pitch.

Key Learnings:

• How media brands and influencers performed differently during the Olympics — and what that means for your World Cup strategy
• The content formats, durations, and posting patterns that drive the most engagement across platforms in EMEA
• How to identify whitespace opportunities in the buildup to the next major cultural moment