How AI Is Rewriting the CMO Playbook in 2026

Talk:

As AI accelerates content creation, engagement, and campaign execution, it is also transforming the threat landscape facing modern brands. This session explores how the CMO role is rapidly evolving from pure growth ownership to include responsibility for trust, security, and risk.

Through real-world scenarios, we’ll unpack how high-performing campaigns can expose brands to impersonation, scams, and account takeovers, and why traditional marketing operations are no longer enough. Attendees will learn how leading teams are adapting by building “trust infrastructure” across access control, environment monitoring, and automated response.

The session will leave you with a clear framework and practical questions to assess your current exposure, align marketing and security teams, and protect the trust your growth depends on.