Drive Sales with Creators: The Power of Paid Media

Talk:

With the rise of creators as a key force in modern marketing, brands face a growing challenge: how to turn influence into measurable sales. Steven Lammertink, CEO of The Cirqle, will share how leading brands can drive performance through creator partnerships combined with strategic paid media. This session will explore:

• Leveraging AI to identify high-performing creators with proven sales records.
• Scaling influencer campaigns with paid media for RoAS-driven results.
• Using first-party data to optimize campaign performance.
• Real-world case studies showcasing how brands like Outfittery and Secret Sales achieve sales growth through creators.

Join Steven for actionable insights on maximizing the synergy between creators and paid media, ensuring your next campaign delivers real business results.