How Social Marketers Turn Signals into Strategy

Talk:

Social media trends in 2026 aren’t long bell-curves that anyone can forecast a year into the future. They’re short-lived, intense, and often highly specific to niche topics and audiences.

What’s a marketer to do?

Join Sam Cookney for a candid look at how to go beyond surveys and predictions to build strategies grounded in real-time trend tracking and forecasting. You’ll get red-hot takes on the trends to watch today — and a behind-the-scenes look at how to make trend forecasting a core skill.