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    Day 1


Technology. Digitalisation. Data. All of these are buzzwords we’ve heard thrown around in the past decade. Companies everywhere are turning digital – entertainment is ‘streamable’, information is moving to ‘the cloud’, cars are autonomous and communication with anyone across the world has never been easier.

However, it’s easy to take this for granted and avoid thinking about any drawbacks all together.

Digital addiction is a real issue for society and we need to create experiences that help people use their devices to enhance their rea-life experiences. And brands need to play a big role in this,

In this session Jon French, VP of West Europe at HMD Global, the home of Nokia phones, will discuss how brands should be looking to use minimalism, mindfulness and moderation to engage with a millennial audience which is in real danger of experiencing a digital addiction epidemic.