From Framework to Reality: Scaling Hyper-Personalisation with Greene King

Talk:

Most organisations know they need to deliver more personalised experiences, but far fewer know how to operationalise it across data, channels, content and teams.

Bond will introduce its Personalisation Maturity Framework, a practical model designed to help businesses assess where they are today, understand what “good” looks like, and prioritise the next steps towards true one-to-one engagement.

Bringing this to life, Greene King will share how it has evolved its approach over the past four years, from foundational investment in data and MarTech, through to delivering increasingly omnichannel, insight-led relevant experiences across a complex portfolio of brands and customer occasions.

Together, we’ll explore:

• What it really takes to move from campaign-led CRM to orchestrated personalisation
• How to progress across key capability pillars including data, decisioning, content and orchestration
• The realities of scaling personalisation in a multi-brand, high-frequency environment
• How this evolution is now powering Greene King’s next phase of growth

The session will also include a live demonstration of the Personalisation Maturity Framework, enabling attendees to assess their companies’ personalisation maturity and leave with a view of the priority jobs to be done.