• Start Time:
    05:10PM
  • End Time:
    05:40PM
  • Day:
    Day 1

Talk:

  • Explore how Air France leverages data and insights to understand its customers and create targeted marketing campaigns
  • Segmentation vs. Personalisation: Analysing segmentation as a strategy to identify customers through data versus automatic personalisation
  • Gain insights from use cases demonstrating how Air France has implemented both segmentation and personalisation across email, mobile, and web campaigns to boost engagement

Associated Speakers:

Jean-Pascal Amblat 

Head of Email, Mobile & CRM

Air France

Associated Talks:

05:10PM - Day 1

View How Air France Leverages Segmentation & Personalisation to Engage Customers

02:30PM - Day 1

View Panel: Human-Centric Customer Experience Reimagined: AI, Automation, and the Human Element

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