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  • Start Time:
    03:30PM
  • End Time:
    04:00PM
  • Day:
    Day 1

Talk:

This session takes you on a journey from basic demographic segmentation to the nuanced realms of psychographics and beyond. Discover how combining behavioral, geographic, and transactional data with psychographic attributes offers a fuller picture of your user base. Learn about automatic segmentation and how it revolutionizes targeting by uncovering insights about user types, their behaviors, and preferences.

 

You Will Learn:

 

  • How automatic segmentation offers nuanced insights beyond traditional demographic methods.
  • The importance of behavioral segmentation in understanding user engagement and interaction patterns.
  • Strategies to utilize psychographics for a deeper dive into user lifestyles, preferences, and values.
  • Techniques to effectively combine geographic data with other segmentation methods for precision targeting.
  • Ways to leverage transactional data for identifying valuable user segments and customizing marketing approaches.

 

Associated Speakers:

Jimmy Newson

Founder

Jimmy Newson Consulting | Moving Forward Small Business

Associated Talks:

03:30PM - Day 1

View Unpacking Segmentation: The Road from Demographics to Psychographics and Beyond

05:10PM - Day 1

View Utilizing Big Data to Uncover Untapped Market

09:20AM - Day 2

View Chair’s Welcome – AI & Marketing Automation

01:30PM - Day 1

View Workshop Continued: Strategic Planning Masterclass for Growing your Business/Marketing Department

11:30AM - Day 2

View Workshop: Strategic Planning Masterclass for Growing your Business/Marketing Department

09:20AM - Day 2

View Chair’s Welcome – Data & Insights – 22 June

08:50AM - Day 1

View Chair’s Welcome – Data & Insights – 21 June

01:40PM - Day 1

View Virtual: Leveraging data and insights to create strategic partnerships and relationships to Increase Brand Awareness and Your Bottom Line

03:00PM - Day 1

View Leveraging data and insights to create strategic partnerships and relationships to Increase Brand Awareness and Your Bottom Line

09:20AM - Day 2

View Chair Welcome – Data & Insights – 24 June

08:50AM - Day 1

View Chair’s Welcome – Data & Insights – 23 June

View Full Info