• Start Time:
    10:00AM
  • End Time:
    10:30AM
  • Day:
    Day 2

Talk:

In a world where digital feeds are oversaturated and attention spans are shrinking, the savviest marketers are looking beyond the screen in your hand. Join me as we explore how to supercharge your digital strategy by harnessing the untapped power of broadcast and location-based channels.

Discover how to repurpose snackable content for high-impact moments in the real world, and learn to use location as a smart, data-driven touchpoint—ethically and effectively. We’ll dive into how strategic placements in high-traffic spaces can make your brand truly unmissable, even in challenging markets.

You’ll walk away with actionable insights on blending digital, broadcast, and OOH media for seamless, memorable brand experiences that go far beyond the social feed. Don’t just follow your audience—meet them everywhere they are, online and offline.

Who should attend:
Digital marketers, brand strategists, and anyone ready to rethink what omnichannel truly means in a connected, privacy-first world.

What you’ll get:

  • Fresh ideas for repurposing digital content for broadcast and OOH
  • Strategies for smarter, ethical use of location data
  • Real-world tactics to amplify brand visibility and resilience
  • Inspiration to create omnichannel campaigns that are impossible to ignore

 

 

Associated Speakers:

Jennie Roper

Head of Intelligence, (OOH)

GroupM

Associated Talks:

10:00AM - Day 2

View Beyond the Feed: Unlocking Omnichannel Impact with Broadcast & Location

09:30AM - Day 2

View Post-cookie to postcode. Marrying postcode data with spatial datasets and behavioural science to make better content and comms

10:30AM - Day 1

View Panel: Cookie-less Future: How Data Driven Marketing Will Change

View Full Info