OnDemand Panel: Is consumer education pivotal for the future of online advertising?

Talk:

2020 was a pivotal year for mankind. Behaviours changed, attitudes changed, and while stuck at home, people flocked online. Online advertising is heading into rough legislative waters with e-privacy, DSA, and DMA looming on the horizon. Ad-blocking remains high amongst consumers. To navigate this, could we look more towards educating end-users, particularly those who are young enough now to shape the landscape later?

In this session you will learn:

• What are some of the regulatory developments in the near future that could impact current business models
• What are some of the current perceptions among users when it comes to online advertising
• Why the younger generation could be key to shaping future perceptions and changing the narrative
• What are some of the tools that users have at their disposal to tailor their online experiences
• How education initiatives can raise awareness about legitimate practices in the ecosystem and provide users with more control