• Start Time:
    12:00PM
  • End Time:
    12:30PM
  • Day:
    Day 2

Talk:

2020 was a pivotal year for mankind. Behaviours changed, attitudes changed, and while stuck at home, people flocked online. Online advertising is heading into rough legislative waters with e-privacy, DSA, and DMA looming on the horizon. Ad-blocking remains high amongst consumers. To navigate this, could we look more towards educating end-users, particularly those who are young enough now to shape the landscape later?

In this session you will learn:

  • What are some of the regulatory developments in the near future that could impact current business models
  • What are some of the current perceptions among users when it comes to online advertising
  • Why the younger generation could be key to shaping future perceptions and changing the narrative
  • What are some of the tools that users have at their disposal to tailor their online experiences
  • How education initiatives can raise awareness about legitimate practices in the ecosystem and provide users with more control

Associated Speakers:

Ionel Naftanaila

Programme Development Director

EDAA

Associated Talks:

12:00PM - Day 2

View OnDemand Panel: Is consumer education pivotal for the future of online advertising?

View Full Info

Rachel Barber-Mack

Director

Media Smart UK

Associated Talks:

12:00PM - Day 2

View OnDemand Panel: Is consumer education pivotal for the future of online advertising?

View Full Info

Robin de Wouters

Communication and Commercial Manager

FEDMA

Associated Talks:

12:00PM - Day 2

View OnDemand Panel: Is consumer education pivotal for the future of online advertising?

View Full Info