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Start Time:
12:00PM
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End Time:
12:30PM
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Day:
Day 2
Talk:
2020 was a pivotal year for mankind. Behaviours changed, attitudes changed, and while stuck at home, people flocked online. Online advertising is heading into rough legislative waters with e-privacy, DSA, and DMA looming on the horizon. Ad-blocking remains high amongst consumers. To navigate this, could we look more towards educating end-users, particularly those who are young enough now to shape the landscape later?
In this session you will learn:
- What are some of the regulatory developments in the near future that could impact current business models
- What are some of the current perceptions among users when it comes to online advertising
- Why the younger generation could be key to shaping future perceptions and changing the narrative
- What are some of the tools that users have at their disposal to tailor their online experiences
- How education initiatives can raise awareness about legitimate practices in the ecosystem and provide users with more control
Associated Speakers:
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Ionel Naftanaila
Programme Development Director
EDAA
12:00PM - Day 2
View OnDemand Panel: Is consumer education pivotal for the future of online advertising?
Rachel Barber-Mack
Director
Media Smart UK
12:00PM - Day 2
View OnDemand Panel: Is consumer education pivotal for the future of online advertising?
Robin de Wouters
Communication and Commercial Manager
FEDMA
12:00PM - Day 2
View OnDemand Panel: Is consumer education pivotal for the future of online advertising?