• Start Time:
    09:00AM
  • End Time:
    09:30AM
  • Day:
    Day 1

Talk:

Branded Content expenditure was an estimated $13.4 billion in 2020 and continues to grow exponentially. With the majority of brands now relying on branded content as a core element of their marketing mix and with influencer marketing reaching critical mass, delivering an average 5 x ROI, the time is right to take the ‘Business of Branded Content’ to the next level.

We have brought together a panel of brand experts from across the BCMA global professional network to share their views on how brands should adapt and emerge positively going forward harnessing the power of branded content. 

Join this session to for key takeaways:

  1. Take your branded content to the next level
  2. Ensure a return on marketing investment;
  3. Identifying the future trends for the branded content industry

Associated Speakers:

Mariana Ascenção

Senior Communications Manager

Uber

Associated Talks:

09:00AM - Day 1

View BCMA OnDemand Panel: The Business Of Branded Content

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Bruce Bildsten

Executive Creative Director

Best Buy

Associated Talks:

09:00AM - Day 1

View BCMA OnDemand Panel: The Business Of Branded Content

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Jaime Valverde Cohen

Corporate Director Of Social Media

MAPFRE

Associated Talks:

09:00AM - Day 1

View BCMA OnDemand Panel: The Business Of Branded Content

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Nelly Gocheva

Global Group Director of Content

Soho House & Co

Associated Talks:

09:00AM - Day 1

View BCMA OnDemand Panel: The Business Of Branded Content

View Full Info