The Future of Marketing: Competing with AI, Winning with Storytelling

Talk:

Competitors are multiplying. Customers are more diverse than ever. Products are growing increasingly complex.

Now, sprinkle in an AI revolution, and product marketers are staring down an era of option paralysis—too many choices, too much noise, and too little clarity.

To cut through the complexity, product marketers must be intentional about where they invest their time and development. And there are two disciplines that matter most:

1. Psychology – Understanding how people think, decide, and engage is the key to creating clarity in a chaotic market.
2. Automation – AI and automation give PMMs the ability to execute at scale without losing precision or personalization.

This keynote will explore three predictions on how product marketing is about to change.

How Positioning will become dynamic, with AI enabling real-time message tracking and adaptation. How Personas will shift from static profiles to live models powered by real customer data. And how content and research will scaling beyond human limits, allowing teams to move faster without sacrificing quality.

Together, these changes redefine what it means to be a product marketer—and why psychology and automation are the keys to staying ahead.