Panel: Aligning Brand and Consumer to Create a Full-funnel Marketing Strategy

Talk:

• Discover how to forge strong connections between your brand and consumers to develop an effective full-funnel marketing strategy, in a time when authenticity is key both in brand image and messaging
• Learn how to utilise tools and technologies to monitor brand perception, create targeted content, and find efficient ways to communicate with your audience across channels.
• Examine the opportunities and potential risks of implementing a full-funnel marketing strategy, especially in a world where consumers are increasingly aware of environmental and social issues.
• Discuss strategies and tactics to build and maintain consumer-brand trust, ensuring long-term loyalty and engagement