• Start Time:
    04:00PM
  • End Time:
    04:40PM
  • Day:
    Day 1

Talk:

How organisations can overcome data silos to build a unified customer view, enabling seamless, personalised experiences and driving business value.

  • Connecting departments by aligning marketing, sales and service teams to create a seamless flow of customer data
  • Leverage CDPs, cloud solutions and AI to consolidate customer information from all touchpoints
  • Enhancing CX by using a unified customer view to deliver consistent, context-aware and personalised experiences
  • Improve decision-making, efficiency, profitability and customer lifetime value with unified analytics

Associated Speakers:

Alicia Hunt

Vice President, CIB Marketing

J.P. Morgan

Associated Talks:

04:00PM - Day 1

View Panel: Breaking Barriers: How Unified Data Drives Smarter CX

View Full Info

Felix Gottschalk

Global Director of Consumer Data & Media Analytics

Mars

Associated Talks:

04:00PM - Day 1

View Panel: Breaking Barriers: How Unified Data Drives Smarter CX

04:30PM - Day 1

View Panel: Breaking Down Data Silos: Creating a Unified View of the Customer

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Yana Sirenko

Channel Partner Marketing Lead

Samsung Electronics UK

Associated Talks:

04:00PM - Day 1

View Panel: Breaking Barriers: How Unified Data Drives Smarter CX

View Full Info