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  • Start Time:
    02:20PM
  • End Time:
    03:00PM
  • Day:
    Day 2

Talk:

  •  Exploring the power of implementing a full-funnel marketing strategy
  • Moving away from a leaky funnel and delivering and building on brand perception, targeted content and communications to your consumers
  • Reviewing the opportunities and risks when implementing a full-funnel marketing strategy
  • How does the change in strategy impact your reach of message, insights and conversion of purchases 

Associated Speakers:

Lisa Eaton

CEO and Founder

Fabric Academy

Associated Talks:

02:20PM - Day 2

View Panel: Building a successful Full-Funnel Marketing Strategy

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Vittorio Boccanera

Senior Growth Manager

Monzo Bank

Associated Talks:

02:20PM - Day 2

View Panel: Building a successful Full-Funnel Marketing Strategy

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Alexandra Illiashova

Head of Integrated Brand Communications

Danone BENELUX

Associated Talks:

09:30AM - Day 2

View The value of creating and maintaining a Direct to Consumer webshop

02:20PM - Day 2

View Panel: Building a successful Full-Funnel Marketing Strategy

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Janis Thomas

Managing Director

Look Fabulous Forever

Associated Talks:

02:00PM - Day 1

View Panel: Diversifying your content strategy

02:20PM - Day 2

View Panel: Building a successful Full-Funnel Marketing Strategy

04:00PM - Day 1

View How do you get from Marketing Director to Managing Director?

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