• Start Time:
    04:30PM
  • End Time:
    05:10PM
  • Day:
    Day 1

Talk:

In an age where AI generates content faster than humans can consume it, the real differentiator for brands is authenticity. In 2026 and beyond, the brands that win will be those that act with purpose, speak with consistency, and show up with integrity, everywhere they’re seen, heard, and experienced.

  • Explore how authenticity has become the new metric of trust in the AI-driven economy
  • Learn why brand consistency across design, messaging, and experience is the foundation of credibility
  • From sentiment analysis to transparent storytelling: discover the tools that keep brands in sync with audience values
  • See how leading brands turn feedback, employee voices, and ethics into authentic equity
  • Learn how to stay true and avoid performative authenticity amid constant change

Associated Speakers:

Amandine Fernandez

Chief Marketing Officer

Letsignit

Associated Talks:

04:30PM - Day 1

View Panel: Building Authentic Brands in the Age of AI

02:30PM - Day 1

View Panel: Strategies and Tactics to Create a 360° Communication Strategy

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Janine Smith

Head of Content and Culture

Channel 4

Associated Talks:

04:30PM - Day 1

View Panel: Building Authentic Brands in the Age of AI

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Hollie Heffernan

Head of Brand

Treatwell

Associated Talks:

04:30PM - Day 1

View Panel: Building Authentic Brands in the Age of AI

02:00PM - Day 2

View Panel: From Customers to Co-Creators: Immersive UGC Strategies

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Meera Dhorajiwala

Director of Social Media

The Adecco Group

Associated Talks:

04:30PM - Day 1

View Panel: Building Authentic Brands in the Age of AI

View Full Info

Giuseppe Caltabiano

VP of Marketing

AVK

Associated Talks:

04:30PM - Day 1

View Panel: Building Authentic Brands in the Age of AI

View Full Info