- Start Time:04:30PM
- End Time:05:10PM
- Day:Day 1
Talk:
In an age where AI generates content faster than humans can consume it, the real differentiator for brands is authenticity. In 2026 and beyond, the brands that win will be those that act with purpose, speak with consistency, and show up with integrity, everywhere they’re seen, heard, and experienced.
- Explore how authenticity has become the new metric of trust in the AI-driven economy
- Learn why brand consistency across design, messaging, and experience is the foundation of credibility
- From sentiment analysis to transparent storytelling: discover the tools that keep brands in sync with audience values
- See how leading brands turn feedback, employee voices, and ethics into authentic equity
- Learn how to stay true and avoid performative authenticity amid constant change
Associated Speakers:
×
Amandine Fernandez
Chief Marketing Officer
Letsignit

04:30PM - Day 1
View Panel: Building Authentic Brands in the Age of AI

02:30PM - Day 1
View Panel: Strategies and Tactics to Create a 360° Communication Strategy
Janine Smith
Head of Content and Culture
Channel 4

04:30PM - Day 1
View Panel: Building Authentic Brands in the Age of AI
Hollie Heffernan
Head of Brand
Treatwell

04:30PM - Day 1
View Panel: Building Authentic Brands in the Age of AI

02:00PM - Day 2
View Panel: From Customers to Co-Creators: Immersive UGC Strategies
Meera Dhorajiwala
Director of Social Media
The Adecco Group

04:30PM - Day 1
View Panel: Building Authentic Brands in the Age of AI
Giuseppe Caltabiano
VP of Marketing
AVK

04:30PM - Day 1
View Panel: Building Authentic Brands in the Age of AI



















