Panel: Building Consumer Trust in the Age of AI

Talk:

This panel will explore the strategic use of AI in consumer-facing platforms and internal marketing teams, addressing its benefits and pitfalls, compliance with data privacy regulations, and effective communication strategies to build consumer trust and confidence in AI-driven processes

• Learn to what extent should AI be used on consumer-facing platforms & within internal marketing teams
• Discuss the benefits and potential pitfalls of AI in enhancing customer experiences, personalising content, and streamlining marketing processes
• Discuss strategies for ensuring that AI systems are designed and operated in a way that respects consumer privacy and builds trust
• Communicating with your audience about your brand’s use of AI & methods for addressing consumer concerns and building confidence in AI-driven processes