• Start Time:
    10:30AM
  • End Time:
    11:10AM
  • Day:
    Day 1

Talk:

  • Discussing the latest data-driven technologies that help make the most of cross-platform behavioural targeting
  • Reviewing the importance of 1st party data in the cookieless world
  • How can you help the business build KPIs into business objectives?
  • Using analytics to accelerate customer understanding
  • Choosing a data management platform

Associated Speakers:

Benjamin Tatton-Brown

Global Vice President, Agency Partnerships

Adlook

Associated Talks:

10:30AM - Day 1

View Panel: Cookie-less Future: How Data Driven Marketing Will Change

View Full Info

Jennie Roper

Head of Intelligence, (OOH)

GroupM

Associated Talks:

10:00AM - Day 2

View Beyond the Feed: Unlocking Omnichannel Impact with Broadcast & Location

09:30AM - Day 2

View Post-cookie to postcode. Marrying postcode data with spatial datasets and behavioural science to make better content and comms

10:30AM - Day 1

View Panel: Cookie-less Future: How Data Driven Marketing Will Change

View Full Info

Paul Wright

Head of Advertising International

Uber

Associated Talks:

10:00AM - Day 2

View Unlocking Moment-Based Magic: Driving Deeper Customer Engagement Through Contextual Journeys

10:30AM - Day 1

View Panel: Cookie-less Future: How Data Driven Marketing Will Change

View Full Info

Nicholas Kowalski

Senior Manager, Global Media Analytics

McCormick & Company

Associated Talks:

04:30PM - Day 1

View Panel: From Insight to Impact: Building Smarter Media Strategies

02:30PM - Day 1

View Panel: The Future of Digital Advertising

10:30AM - Day 1

View Panel: Cookie-less Future: How Data Driven Marketing Will Change

02:30PM - Day 1

View Panel : How to navigate changing social platforms

View Full Info