• Start Time:
    02:00PM
  • End Time:
    02:40PM
  • Day:
    Day 2

Talk:

UGC is central to authentic, high-performing marketing. This panel explores how brands are transforming customers into co-creators, leveraging creative tech, immersive media, and social platforms to drive community, trust, and measurable ROI.

  • Immersive experiences: See how AR, VR, and AI turn campaigns into interactive, co-created content
  • Innovative UGC formats: Explore podcasts, shoppable content, and offline activations that boost reach and authenticity
  • Trends driving engagement: See how gamification, micro-influencers, short-form video, and real-time content are shaping the future of UGC

Associated Speakers:

Gary Gumbleton

Head of Group Content

Ocean Holidays

Associated Talks:

03:40PM - Day 2

View Panel: Amplify Your Voice: Next-Level Content Distribution Strategies

02:00PM - Day 2

View Panel: From Customers to Co-Creators: Immersive UGC Strategies

View Full Info

Ofer Familier

CEO

dig

Associated Talks:

11:40AM - Day 1

View Authenticity Lives in Reactions. How to Separate Human Signal from Synthetic Noise

02:00PM - Day 2

View Panel: From Customers to Co-Creators: Immersive UGC Strategies

View Full Info

Dr Kishan Rees

Senior Director, Global Video Content & Digital Media Strategy - Patient & Scientific Engagement

Bayer

Associated Talks:

02:00PM - Day 2

View Panel: From Customers to Co-Creators: Immersive UGC Strategies

View Full Info

Hollie Heffernan

Head of Brand

Treatwell

Associated Talks:

04:30PM - Day 1

View Panel: Building Authentic Brands in the Age of AI

02:00PM - Day 2

View Panel: From Customers to Co-Creators: Immersive UGC Strategies

View Full Info

Ruby Ktori

VP, Content & Viral Marketing

Warner Records Label Group (Warner Music Group)

Associated Talks:

02:00PM - Day 2

View Panel: From Customers to Co-Creators: Immersive UGC Strategies

View Full Info